Kristin Robertshaw — Creative Portfolio

About

Nearly 20 years translating science into visual work

Concept-to-execution creative for scientific and healthcare brands — brand campaigns, executive presentations, motion and animation, and data visualization. Directed a rotating bench of designers, animators and photographers alongside internal teams across several product lines running in parallel, while keeping every piece scientifically accurate — a background in medical illustration (M.S.) and biological sciences (B.A.) means the science is right before the design even starts.

125+

Conference activations

15+

Commercial launches

5,000+

Assets delivered

~20 yrs

Life sciences design

Selected work

01 / Concept & design

Print & collateral

Instrument launch brochures — HiFi Systems, Revio & Vega

Pacific Biosciences · Concept, design & production

Led concept-to-final design for flagship instrument brochures introducing new sequencing platforms — translating dense technical specifications into a visual story for scientific and commercial audiences, held to a documented regulatory and brand review process.

Tools — InDesign, Illustrator, Photoshop

HiFi Systems Brochure

Revio Instrument Brochure

Vega Product Brochure

Application brochures

Applied Markets Brochure

Biopharma Brochure

Cancer Brochure

Essential Guide to Modern Multiomics

02 / Video & animation

Motion & 3D

Scientific & product animation

Pacific Biosciences · Concept, storyboard, 3D & motion

Conceived and produced 3D product visualization and scientific animation, translating sequencing technology and product mechanisms into visual narratives for executive, sales and marketing use. Hover any reel to play.

Tools — Cinema 4D, Redshift, After Effects, Premiere Pro

Fiberseq epigenetics

Kinnex RNA sequencing

PureTarget targeted sequencing

Onso & liquid biopsy

HiFi sequencing accuracy

Cancer multiomics

03 / Infographics

Data visualization

Scientific infographics & explainer graphics

Pacific Biosciences · Concept, design & illustration

Translated dense technical and scientific concepts — sequencing technology, genomic variation, case studies — into clear, engaging infographics for scientific, commercial and public audiences.

Tools — Illustrator, InDesign, Photoshop

Structural Variation Infographic

A Genome Fit for a Giant — California Redwood

Solve More Genetic Diseases with Long-Read Sequencing

PureTarget — From Installation to Routine Diagnostics

SMRT Sequencing — How It Works

T2T: An Expedition to Completion

04 / Illustration

Scientific & medical illustration

Original illustration built for two audiences — patient- and population-facing science communication, and technical work for scientists — covering biological process diagrams, workflow graphics and molecular illustration produced for brochures, infographics and product materials.

Scientist & molecular illustration

Phage display & antibody discovery

Gene editing & AAV capsid design

Epigenetics & single-cell workflow

Downstream purification comparison

Single-cell indexing workflow

6mA methylation detection

Chromatin & nucleosome structure

AAV vector discovery workflow

ctDNA detection timeline

Structural variation in mouse models

Hybridization capture workflow

HiFi read generation

Cardiac function illustration

Nucleotide incorporation kinetics

Library prep workflow

PCR amplicon generation

Patient & population science

Microbial whole-genome sequencing — landscape illustration

Metabarcoding & population genetics — landscape illustration

Agricultural genomics — landscape illustration

Targeted sequencing approaches — comparison graphic

RNA sequencing applications

Tumor biology & isoform discovery

Vega system — product workflow

Product silhouette & instrument scale

SMRTbell library prep workflow

Weekly instrument run schedule

DNA sequence — banner illustration

05 / 3D models

Instruments

Instrument 01

Instrument 02

Instrument 03

Instrument 04

Instrument 05

Instrument 06

Instrument 07

Instrument 08

Instrument 09

Consumables

Consumable 01

Consumable 02

Consumable 03

Consumable 04

Consumable 05

Consumable 06

Consumable 07

Consumable 08

Consumable 09

SPRQ-Nx

06 / Congress & events

Environmental & large format

Scientific conference & congress activations

Pacific Biosciences · Creative lead — booth, signage, posters

Built the design program behind 125+ conference appearances across eight recurring international scientific and medical congresses — booth graphics, large-format signage, and scientific poster templates at standard conference trim sizes.

Tools — Illustrator, InDesign, large-format production

07 / Brand systems

Governance

Brand & regulatory design systems

Pacific Biosciences · Systems & governance

Built and maintained reusable template systems and a documented brand and regulatory compliance checklist applied across every deliverable — market-use icons, trademark and copyright footers, diagnostic-use language. Below is an example of a brand system built start to finish — Beyond the Bench, from concept and style guide through landing pages, social promotion, video overlays and companion playbooks.

Tools — InDesign, Illustrator, style guide development

Skills & tools

Leadership & collaboration

Concept development, directing designers, animators and photographers, cross-functional partnership with marketing, science and legal, stakeholder buy-in

Motion & 3D

Cinema 4D, Redshift renderer, Adobe After Effects, Adobe Premiere Pro, 3D animation & modeling, motion graphics, video editing

Software

Adobe InDesign, Illustrator, Photoshop, Acrobat, Microsoft PowerPoint (template & presentation design)

Scientific & regulated marketing

Collateral design, digital promotions, product animations, conference design, illustration, brand and legal review cycles

Let's talk.

Open to senior creative leadership roles in healthcare and life sciences.

robertshaw@biologicalillustrations.com linkedin.com/in/krobertshaw 408.455.3212